How to Write a Review: Marketing Tips

by Martin Russell on June 22, 2011



I know. I know.

This article has been published elsewhere, but just so you know… the real reason I’m putting this “How To Write A Review” post on my blog is not for you dear reader – it’s for me when I do a review!

Every time I write a review from now on, I am re-reading this post first.

Come and learn with me!

Guest Post: Jimmy D. Brown.

If you’ve built a good relationship with your blog readers or newsletter subscribers, then a review is one of your best sales tools. And that’s because –

A review sells without you having to make a direct pitch.

It’s a way to sell to people without having people get the feeling they’ve been sold to (which most folks don’t like).

Here then is how to write a persuasive product review (for a product that you’re recommending)…

Step #1: Write a Curiosity-Arousing Title

Do NOT give away your conclusion in your title. You want your prospects to read your article so that you have a chance to lead them to the sales page.

As such, your title should arouse a little curiosity like these examples:

• Don’t Buy [Product Name] Until You Read This! Or: Are You Thinking of Buying [Product Name]? Read This First!

• The Shocking Truth About [Product Name]!

• Here’s What [Product Creator] Doesn’t Want You to Know About [Product Name]!

Step #2: Lead Your Prospects

Once your title has pulled the prospect into your article, your introductory paragraph needs to let the skimmers know your conclusion (so they can buy now if they’re in a hurry).

However, you also need to get the skeptics to continue reading. And you do this by promising to reveal something surprising later in the article, such as:

• You won’t believe what’s in chapter 2 of this book. I’ll share that with you in a minute, but first let me tell you the good stuff…

• There’s a lot to like about this product. But I need to warn you about one feature. You’ll learn what it is in just a moment, but first…

Step #3: Share the Good, the Bad, the Ugly

Next, you need to share both the strengths and weaknesses of the product.

Ideally, you should share the strengths first as a way to get your readers excited about the product (e.g., you’re basically pre-selling). After you share the strengths, share the product flaws.

Now, some people are tempted to skip over the product flaws. DON’T do this with a product review. Your prospects know there are problems with the product (no product is perfect), so they’ll appreciate your honesty. Plus, it gives you a chance to not only raise these objections, but resolve them as well.

Here’s an example of raising an objection:

While the diet plan overall is a good, solid plan that will help you lose weight if you stick to it, there aren’t very many recipes included in the book. That means that if you spend more than three or four months following the diet, you’re going to get bored. However, I’ll throw in a free recipe book with 201 new recipes in it so you can get a lot of variety!

Step #4: Tell Your Prospects Why They Should Buy (or Not)

Finally, you conclude your review by quickly summarizing your overall review, giving your conclusion and creating a call to action. You may even want to share with readers who would benefit most from the product.

Example: If you just need to lose 10 pounds, don’t bother with this product. However, if you need to lose more, then you’ll find this book is perfect because [reiterate biggest benefits]. Click here to order now and you’ll get the recipe book for free!

There you have it – a simple four-step method for how to write a review that works.

It boils down to providing an honest review [Editor: Yes, yes, really!], an affiliate link and giving your prospects a reason to buy.

Give it a try and see how well this form of pre-selling works for you!

[Editor: Reputation is all important, and I highly recommend Jimmy D. Brown – especially if you want to kick start your affiliate marketing.]

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