There has been a lot of talk, both positive and negative, about joining Mary Kay as a way to make money. It is best to set things straight. The way to do this is to review the background of the business, and then the pros and cons of what the company is offering. From this, you can decide for yourself if the “Mary Kay scam” talk holds water.
About Mary Kay
Mary Kay or Mary Kay Cosmetics is actually one of the largest and most popular cosmetics, makeup, fragrance and toiletries companies in the world. The company was established in 1963 by its namesake, Mary Kay Ash. The company has ‘ consultants’ in more than 35 countries all over the world, and has around 200 product lines in all, not all of which are available in all countries.
Mary Kay is famous for giving qualified independent sales force members a pink car, a tradition that started when the company’s founder purchased a pink Cadillac and decided to give her five top consultants the same. That is still being done today, with the car model changing in other countries. Strange? Maybe. Fun? Sure. A scam? No.
Anyway now it’s on to …
First, the distributor (the Mary Kay term is Independent Beauty Consultant) gets free sales training as part of their distributorship including online at Mary Kay In Touch.com. This is a way to improve one’s networking and social skills. It is a plus when you want not just professional but personal development.
Second, there is access to sell the cosmetics and other luxury items, with marketing support from a well-established company. It becomes easier to sell when there is company backup and brand recall already established.
Third, further earnings come from helping other people succeed. The multi-level aspect means you earn not just on your sales, but on the sales of others you introduce to the business so your earning potential is greater.
But unless the claims are hyped, the pro side of Mary Kay isn’t going to make people think it is a scam, so let’s examine the other side.
Firstly, Mary Kay products can be more expensive than similar products, makeup and cosmetics sold in retail stores. The value is based on the quality and efficacy, not discount pricing.
Second, it takes time to build a successful network because most people aren’t wanting a business, let alone a Mary Kay business. It also takes time to train people and you need to develop leadership skills to retain their commitment to the group.
Third, there the fees. The ‘Starter Kit’ costs $100 plus postage and handling, but there is this idea that you need to “invest in a $2,400 inventory order” which is not true, and that you need to make ongoing $200 orders every 3 months to remain active in the business which is true. The Mary Kay scam tag probably often comes from the fact that these investments in the business are not always clear to people before they begin.
The Verdict on Mary Kay Cosmetics?
The Mary Kay scam idea is a myth. Sure what it offers isn’t for everyone, and neither is the business model, but that isn’t the way to know if it is a scam or not.
It is true that there are no guarantees of a return on your investment, but then again even with other start-up businesses, there is no assurance of success either. You are doing the advertising, marketing, and selling on behalf of the company so it is important to understand the value in the products, and how to get others to experience that value too.
You will need to begin with people you already know so you can practice safely, but to grow a big business with a steady, residual and growing income you will also need to expand your networks and connect with others who may be interested in your business too. Make sure you plan for your marketing to do this.
If you’re are wanting to market online here’s the plan I use, and recommend you take a look at too for generating MLM prospects that will actually buy from you.
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